Wednesday 3 May 2017

Exhibition Branding: Identity




Final identity of the exhibition shown within the receipt and the exhibition title which will appear on social media. Choosing to keep the identity (logo/logotype) very simple means each part of the identity relates to the receipt idea and there is one solid theme running throughout all of the branding. Having one idea was something the group struggled with at the beginning of the brief but now I think the idea is becoming more concise and repetitive (in a good way as each part of the exhibition needs to flow into one another.) The pink strip not only adds a splash of colour but also resembles the end of a till receipt, again keeping with the same theme.



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