Saturday, 13 May 2017

Design Principles 5th May

Aims for the next two weeks are to focus on reflecting work produced.

1. Make sure you are clear about submission.
-evidence/format
-read IOL's
-read aims
-bullet points on the email sent out

2. What comes out of this session- need evidence of it/where is the evidence (pull it all together)

3. Have you evaluated what you have learnt? Was I aware what I was doing when making various design decisions.

4. Where have I used it and where has it been successful?

5. What you present needs to achieve that.



Type: 


  1. Kerning of type (first module), using type on an A1 poster 
  2. Decision of typeface used and does it actually work in context
  3. Size of type, will it work on a large scale compared to small
  4. Using knowledge of Vignelli's 8 typefaces to decide which to use
  5. Exploring various personalities of typeface, are they serif or sans-serif



Colour:

  1. Pantone colour swatches, was not aware these existed before design principles
  2. Josef Albers Homage To The Square, 
  3. RGB and CMYK- the colour spectrum and understanding how they work on and off screen
  4. Klein Blue, how popular the colour is in design
  5. From Pantone Your Street, how the colours around can match up and create a colour pallet 



Format:

  1. Never worked on A1 scale before 
  2. Paper stock and how the weight of paper affects how something may be printed
  3. Pagination, how different pages match up before printing them
  4. Using digital print room to produce the booklet
  5. Multi-page document compared to just a poster


Layout:

  1. Marber's grid, used for the Penguin Book Covers 
  2. Columns and grids, how they work on a page alongside images
  3. The composition of the page
  4. InDesign inductions and workshops, how to create a booklet
  5. Layout changes depending on the size of the piece of work


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