Exhibition Branding Evaluation

As this brief was a collaborative one, it meant that the work load was spread accross the seven of us and we were able to work as a team in order to respond to the brief. At times it was challenging when there was a lack of communication between the group and multiple pieces of work were being produced, this was fine in the very beginning of the brief when we were just brainstorming our ideas. However, as the deadline became closer and we were recieving lots of feedback from group crits, it was then we needed to come together to finalise ideas and this is where I think the group really came together. Working as a group will always have its negatives, especially when working with a group of creative people who all work in different ways, at the beginning we all sat down and discussed each others strengths and weaknesses so that no one would be given a job that they weren’t happy with and felt like they would not be working to their true potential. 

As a collection of work put together in the end, it was clear the group communicated well to brand something that was not always designed when in the studio together, although at times our ideas did clash and we did not always agree on how the design should look or what the exhibition should be called, attending group crits and getting feedback from other peers meant we could see which ideas worked more than others. Although our exhibition did not get chosen, most of the team worked hard in piecing together each bit for the final outcomes. To improve this exhibition further or if we were to complete a similar brief in the future, having a good solid idea at the start works so much better so the designs and ideas can remain focused throughout the whole brief.