OUGD603: Statement Of Intent

Themes, subject matter and lines of enquiry.

• Publications
• Branding
• Products
• Prints
• Illustrations

Research methodologies.

• Primary and Secondary
• Books
• Magazines
• Websites
• Social Media
• Interviews
• Visiting places (shops, studios, companies)

Practical development (media, methods, productions skills).

• Illustrations
• Developments on Illustrator and Photoshop
• Collage
• Digital print (print room at university)
• Traditional print (mono print, screen print)

Contextual and theoretical references.

• Books
• Documentaries
• Product design
• Branding and packaging books, articles

Approaches to documentation/recording.

• Notebook and sketchbooks where appropriate
• Every step of brief development will be documented on my blog
• Photograph evidence of developments
• Screenshots of any digital developments

Reflection and evaluation.

• Group critiques with peers
• Feedback from tutors
• Feedback from possible collaborations
• Self-evaluation (write out my own set of questions)
• Brief and module evaluations documented on blog

Project management 

• 10 briefs
• 3/4 briefs completed before the end of the first semester 
• Keep a daily to-do list
• Set myself my own deadlines for briefs

I thought I would create this for my own help and guidance if I feel that at any point within a brief I encounter a problem and I begin to struggle or know what direction to go in. I think it will be useful because it will allow me to see where I'm getting stuck if a brief comes to a holt and where to go from it. It may not be needed for every single brief but at least I know its there for some guidance if needed.