OUGD503: Deciding On The Gift Set Theme & Name

Theme:

• Relaxation
• Calm
• Sleep
• Energy
• Detox
• Immune system
• Vitamins

As the gift set can be up to three tins, having a tin of tea for morning, afternoon and evening could be a good idea- an awakening tea, an energising tea and a relaxation/sleep tea.

Flavours:

Morning: White tea, green tea, oolong tea, pu-erh tea, black tea

Afternoon: Green tea, mint tea, matcha tea, dandelion tea

Evening: Camomile tea, passionflower tea, turmeric tea, lemon balm tea, lavender tea

Brand name ideas:

• Botanical Tea
• Botanique (french)
• Botanisk (danish)
• Peace of mind
• Poète (french)
• Poème (french)
• Tea stories
• Émotion
• Thé Botanique Co. (botanical tea company)
• Saveur (flavour)
• Boisson (drink)

With these name ideas, I thought creating a French brand would be a good way to go as the French language is very luxurious sounding therefore will respond to the brief and allow me to create a brand suitable to be sold in high-end retailers and appeal to their consumers.