OUGD505- Module Briefing

MODULE AIMS:

• To identify, explore and develop areas of practical, technical and conceptual research in order to produce a body of creative / professional relevant work.
• To develop specialist knowledge of individual design practices and independent approaches to the investigation of self determined solutions to design briefs.
  
• To develop a practical, theoretical and conceptual understanding of technical abilities and their e ective application to individually identi ed design problems.
  
• To embed an awareness of the social, cultural, ethical and commercial roles of graphic design and their relationship to an increasingly individual creative practice towards.
  
• To develop professional level presentation/communication skills through the selection and use of appropriate content and media. 
  
  INDICATIVE CONTENT:
  
  
  
  • Practical, technical and conceptual application of design development for 2d, 3d and 4d media
  • The impact of content, audience and context on investigation and selection of appropriate design principles, design directions and visual language including type, layout, format and media.
  • Approaches to professional brief analysis, project planning and resource management
  • Strategies for individually and collaboratively developing, de ning and investigating self-directed concepts in response to negotiated problems of design for communication.
  • Strategic approaches to the development, proposal and production of products/ ranges for cross media distribution.
  • Appropriate considerations of accessibility, usability and legibility when designing for real world audiences, contexts and/or environments. 
    
    
    WHAT THIS MEANS:
    
    
    • Develop specialist knowledge of individual design practices.
    • Develop independent approach to the investigation of self determined solutions.
    • Practical, theoretical and conceptual understanding of technical abilities and their e ective application
    • Awareness of the social, cultural, ethical and commercial roles of graphic design
    • Develop professional level presentation/communication skills