Monday 15 January 2018

OUGD505: Studio Brief 02 - Product, Range and Distribution

'Examine graphic design outputs relating to social, political and ethical change. Aim to increase your awareness of historical examples plus contemporary practice that is responsive to 21st Century issues. Be sure to note the interrelationships between medium, message and distribution. You should then produce a body of research work that explores the connections between these concepts and their respective design outcomes prior to your own practical and conceptual exploration of possible products, ranges and methods of distribution that may be suggested by your preferred content or, indeed, those that reflect your own ideologies, concerns and/or ambitions.'

PART 1:

Develop a body of work surrounding your research, it should be a practical, visual and contextual investigation of a specific subject (issue). Develop research from a range of primary and secondary sources to fully explore the opportunities for informed creative development.

PART 2:

Develop a body of practical work that identifies your issue and demonstrates your ability to tap into the market of socially, politically and ethically-driven design. This should still work within the broader creative and professional contexts of graphic design but could be based around ideas of awareness or protest. 
EXAMPLES BUT NOT LIMITED TO:

  • materials relating to an issue-led campaign (this could be one affiliated to an established organisation or a more ‘guerilla’ approach)
  • a poster series
  • a booklet/publication/manifesto
  • a web/digital platform
  • placards, banners or a set of badges
  • a range of products or merchandise that communicate your identified core message

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