OUGD505: Studio Brief 2 Research

PETA:

PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS

Our Mission Statement

"People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, with more than 6.5 million members and supporters.

PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in the food industry, in the clothing trade, in laboratories, and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of rodents, birds, and other animals who are often considered “pests” as well as cruelty to domesticated animals.

PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns."

PETA are a worldwide company that try to promote/encourage/protest against animal testing, they do an immersive amount of work to try and educate people on the negatives of animal cruelty. They're famous for their no fur campaigns which usually feature well known celebrities and influencers who pose nude to protest the use of fur on clothing. They give you opportunities to work or even intern for them, they are a very educating brand/company as they have very clear and strong ethical values. They do however have some controversy surrounding them because they can be quite aggressive with their protesting and especially the imagery they share online, they are not afraid to show images and videos of animals suffering. This on the one hand is very clever because it really releases emotion once people are faced with seeing this however, on the other hand people may find this really difficult and uncomfortable to watch.

"PETA’s founders sought to give caring people something more that they could do and to provide them ways to actively change society. They wanted to promote a healthy vegan diet and show how easy it is to shop cruelty-free. They wanted to protest, loudly and publicly, against cruelty to animals in all its forms, and they wanted to expose what really went on behind the very thick, soundproof walls of animal laboratories."

The key thing I take from this is 'actively change society', I think this can directly link to the brief because this issue is looking at something both social and ethical.

Although PETA do promote a vegan diet, I don't think I am educated enough in this as I am vegetarian but I do shop cruelty free when it comes down to cosmetics and beauty, something I only did about a year ago but it has made me incredibly conscious when it comes to purchasing these and I want to encourage people to do the same.