OUGD505: SB 2 Questionnaire and analysis of results

For this brief I have decided creating a questionnaire would be beneficial for my work/outcomes because I can find out a bit more of what other people know about animal testing and cruelty free products. The survey is made up of 7 questions, with all but one being multiple choice to keep it simple and quick for people to answer. From the first glance I think this was a good idea because a lot of people skipped the last question that required text for an answer.  

85% yes

57.50% yes

57.50% no

50/50 yes and no

95% yes

60% no

Analysis of results:

These results have been really helpful and they have let me understand what needs to be made clear/made apparent/known within the campaign/posters.

- Majority do not know if the brands they use are cruelty free

- Majority would be more inclined to shop cruelty free if brands made it clearer

- Half knew that some products contain animal traces within them

- Majority do not know what the cruelty free logo looks like 

I think the most important one to take from this is people not knowing what the cruelty free logo looks like, because if this is the case then its going to be difficult to shop cruelty free because they will be unaware of what to look for on packaging.

So from the results its clear that people do want to shop cruelty free but they find it difficult as they are almost 'uneducated' in the matter, therefore I think creating something that is almost a guide to what to look for when shopping for these kind of products.

OUGD505- Artist/Imagery Research

CARSON ELLIS:

DIANA SUDYKA:

KATIE SCOTT:

OUGD505: Micro-Genre Ideas

Design an object that celebrate (or critiques) an aspect of genre's specific characteristics: political, aesthetic, production methods, audience demographic, key intentions or its connection to place.

EMBROIDERY:

• Set of 3 embroidery hoops
• Each hoop would tell a story (based on a well known song)
• Connect it to where it originated 
• Images of things connected to the genre- characteristics, instruments, moods, story telling

POST CARDS/SMALL A5 PRINTS:

HAND PAINTED PRINT:

SCREENPRINT:

OUGD505: Research Presentation

OUGD505: Research

OUGD505: EUROPEAN UNION REFERENCE LABORATORY

The European Union Reference Laboratory for alternatives to animal testing was formally established in 2011, this was down to the increasing need and demand for new methods to be developed and proposed for validation in the EU.

It has a long tradition in the validation of methods which reduce, refine or replace the use of animals in testing of chemicals, biologicals and vaccines. Research labs have the opportunity to submit to the EURL ECVAM for scientific validation in alternate methods to animal testing.

"The European Commission's involvement in activities targeted to the validation of alternative approaches to animal testing started in 1991, with the launch of ECVAM (the European Centre for the Validation of Alternative Methods), hosted by the Joint Research Centre. As from 2011, ECVAM's tasks are assigned to EURL ECVAM."

OUGD505: Alternatives To Animal Testing

As so many brands don't test on animals, its important for the alternatives to be known- these could even be incorporated into my design.

IN VITRO TESTING

Harvard's Wyss Institute created 'organs-on chips', these are human cells grown in a system to mimic the structure and function of human organs and organ systems. These chips are often used in drug testing and toxicity testing, they replicate human physiology, diseases and drug responses more accurately than animals.

COMPUTER (in silico) MODELING 

This is a developed range of computer models created by researchers that stimulate human biology and the profession of developing diseases. These studies show that they can accurately predict the ways that new drugs will react in the human body and replace the use of animals in exploratory research and many standard drug tests.

RESEARCH WITH HUMAN VOLUNTEERS

A method called 'microdosing' can provide vital information on the safety of an experimental drug. The volunteers are given an extremely small one-time drug dose and imaging techniques are used to monitor how it behaves in the body.

HUMAN-PATIENT SIMULATORS

Life-like computerised human-patient simulators that breathe, bleed, convulse, talk and even die have been shown to teach students physiology and pharmacology. These are used in 97% of medical schools across the U.S therefore students are no longer required to cut into any animals

OUGD505: Cruelty Free Brands

When it comes to knowing which brand is cruelty free, these are the logos that could be featured on the product or their packaging.

SUPERDRUG

Super drugs own brand range B are vegan and cruelty free.

THE BODY SHOP

The Body Shops most recent campaign is all about banning animal testing altogether, it encourages people to sign the petition ....

"We were the first global beauty brand to fight against animal testing in cosmetics. Over the last three decades, we’ve worked with our campaign partner Cruelty Free International and our collective efforts helped lead to a European Union ban in 2013. But that isn’t enough. 80% of countries still allow animal testing. Animals continue to be used in testing, and we want to end this practice everywhere and forever."

This campaign is still running now, you can still see these posters within their shops and its one of the first things you see upon opening their website, it's still encouraging people to sign their petition.

1989

The Body Shop started campaigning to end animal testing in cosmetics, the first global cosmetics company to do so.

1998

Following our sustained campaign, the UK government banned animal testing of cosmetic products and ingredients.

2003

Campaigning by The Body Shop and BUAV (British Union for the Abolition of Vivisection, now Cruelty Free International) contributed to a European Union ban on animal testing in cosmetic products.

2009

The European Union implements its ban on animal testing in cosmetic ingredients.

2013

We celebrate history. The sale and import of animal tested products and ingredients is banned, completing the EU ban. Our campaign with Cruelty Free International collects 1 million signatures, influencing significant progress across the world as South Korea, New Zealand and India now have a variety of bans in place. Australia is set to follow with a ban promised by July 2017 as is Taiwan in 2019. Cruelty Free International have trained scientists in Vietnam and are now discussing with Thailand and other governments the possibility of a ban across ASEAN.

"We were the first company to be certified with the Leaping Bunny logo, back in 1997. The Leaping Bunny certification is the only internationally-recognised scheme that enables consumers to easily identify and purchase cosmetic and toiletry products that have not been tested on animals. It is the only certification that requires each company to be open to an independent audit throughout the supply chain"

Map showing which countries do/don't test on animals

This map is useful when it comes to research because it could be something that I can incorporate into my design in order to show and educate people on who and where tests on animals.

LUSH

Lush may be the most commonly recognised for being cruelty free as they make it so clear they are against animal testing and try hard to create packaging that is recyclable, encouraging people to do so. 

This tote bag is so recognisable, Lush is incredibly popular among such a broad age range as they have bath products, skincare, haircare and cosmetics, without their name even being on this tote bag, I think 9/10 people will know this is Lush.

If you visit the Lush.com website, you will find an incredible amount of various policies they stand for, from ethical buying, fighting animal testing and giving to charity. 

"Fighting a life-long campaign against the use of animals in testing.

The strength of feeling against this unscientific and cruel practice has not diminished over the years, which means that it is safe to say that Fighting Animal Testing is not just a Lush position and policy, but is a lifetime goal and the core value of our company. Lush will continue to fight animal testing worldwide - to speak out against it, to join with animal campaign groups to publicise it, to lobby against it and to educate around the issues – until animal testing is a thing of the past. 

Our Fighting Animal Testing commitment means that Lush has a variety of positions and policies that both govern our own actions, to ensure that our business practices are free of animal testing, and reach out to the wider world to help eliminate the use of animals in testing worldwide."

Lush state that they work 'for' animals, they have a product buying policy, a fighting animal testing policy and a finished product testing policy. 

ANASTASIA BEVERLY HILLS

Anastasia Beverly Hills is most commonly known for its eyeshadow pallets and eyebrow products, its a worldwide beauty company that started in the USA. I think its important that these big cosmetics companies make it so much clearer that their products are cruelty free, I would usually assume they they wouldn't be because you don't seem to find many huge companies that don't test on animals.

OUGD505: Studio Brief 2 Research

PETA:

PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS

Our Mission Statement

"People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, with more than 6.5 million members and supporters.

PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in the food industry, in the clothing trade, in laboratories, and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of rodents, birds, and other animals who are often considered “pests” as well as cruelty to domesticated animals.

PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns."

PETA are a worldwide company that try to promote/encourage/protest against animal testing, they do an immersive amount of work to try and educate people on the negatives of animal cruelty. They're famous for their no fur campaigns which usually feature well known celebrities and influencers who pose nude to protest the use of fur on clothing. They give you opportunities to work or even intern for them, they are a very educating brand/company as they have very clear and strong ethical values. They do however have some controversy surrounding them because they can be quite aggressive with their protesting and especially the imagery they share online, they are not afraid to show images and videos of animals suffering. This on the one hand is very clever because it really releases emotion once people are faced with seeing this however, on the other hand people may find this really difficult and uncomfortable to watch.

"PETA’s founders sought to give caring people something more that they could do and to provide them ways to actively change society. They wanted to promote a healthy vegan diet and show how easy it is to shop cruelty-free. They wanted to protest, loudly and publicly, against cruelty to animals in all its forms, and they wanted to expose what really went on behind the very thick, soundproof walls of animal laboratories."

The key thing I take from this is 'actively change society', I think this can directly link to the brief because this issue is looking at something both social and ethical.

Although PETA do promote a vegan diet, I don't think I am educated enough in this as I am vegetarian but I do shop cruelty free when it comes down to cosmetics and beauty, something I only did about a year ago but it has made me incredibly conscious when it comes to purchasing these and I want to encourage people to do the same.

Footprint Workers Co Operative

Posters
Zines
Work for bands
Flyers

Workers co-op
Came out of industrial revolution-
1. trade union
2. set up a place run by workers where they made all their own decisions

5 people, co-directors and printers.. book keepers and designers

Risograph printer

No boss or shareholders

100% recyclable paper

Don't ship overseas

Pay equal wages and equal say in everything

Wages- invested into machinery, 50p per hour goes into a donations pot which is then decided what to do with it

80% of co-op's survive the first 5 years compared to 40% of other businesses

Footprint was started in 2000 when they got an offset litho press

Leeds zine fair

@footprintleeds (Twitter)
@footprintworkerscoop (IG)