Saturday 15 October 2016

Ligature Task



BRIEF:
Design and develop a new character for a typeface of your choice.
The new character should be designed as a response to a pre-identified problem
Explore the use of negative space, silhouettes, angles and shape. Explore the use of abstract and representational forms.
Characters within a typeface should work effectively on a range of scales from large to small.
To an extent typefaces are international, there are no language barriers. 
What is a Ligature?
Two or more letters joined together to form one character. In typography some ligatures represent specific sounds or words such as the AE. Others are used nearly to make type more attractive and they are usually only available in extended character sets. 
FFS: For F***'S Sake

(Turn this modern day slang into a ligature that could be added as a keyboard key on a laptop or button on a mobile phone.
Figure 1
In figure 1, I have just simply experimented with the size of the font, using Helvetica because the bold version creates a very stern, almost aggressive feel to the ligature. I think the bold works best compared to the regular and italic because the slag uses an expletive therefore the use of a bold font emphasises the frustration when the word is used.

Figure 2

Figure two again shows experimentation of turning this into a ligature, I have experimented with the kerning of the word to see if it woks better closer together or further apart. The ligatures that are closer together in my opinion are working best as they are more succinct. I think shortening the ligature to just two letters may work best because the word can still be read as it original meaning.








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