OUGD504 Study Task 03- Conventions of The Book

The Book as a tool to communicate – Exploring/ Disrupting Conventions. 

1. Working with your assigned partner analyse the books you have brought to todays session. Identify and list the properties/conventions of your books. (Layout, Bind...)

2. Acknowledge the subject matter of each of your books. Referring back to your initial list, discuss ways you could tailor/add/manipulate these conventions to communicate the subjects more effectively.  

3. Following this mornings pitch, think about how your 'clients' subject matter could be communicated through at least one of the conventions you have identified.

Chosen book:

The Little Book of Lykke, The Danish Search For The World's Happiest People by Meik Wiking 

Conventions of the book:

• Hardback A5 book with an embossed front cover with its illustrations.
• The book is bound down the spine 
• It's genre is lifestyle and health & wellbeing 
• It's filled with illustrations, photographs and text
• Published by Penguin so the book features a similar penguin layout and the logo along the spine and back
• The process of creating the book matches the concept well as they link ideas
• Thick paper stock and solid cover so the book can be used over a long period of time and has a durable element to it, its been designed for a long wear

Subject Matter:

• It is a book about finding happiness, written by Meik Wiking CEO of the Happiness Research Institute in Copenhagen therefore the author is very knowledgeable about what he is writing about/choosing to include within the book. 
• The design of the book very much matches the feel and vibe the book is wanting to create, as the book has an incredibly relaxing and cosy feel to it encouraging the reader to engage with it