Study task 2 was intending for us to experiment with various materials to produce outcomes and interpretations of our chosen word. The word I chose to experiment with was ‘obscure’, I thought this would be an interesting word to produce outcomes for, signs and symbols are made to be universal and understood by everyone, they are not designed to be obscure. This means I can challenge the perception and understanding of signs, pushing the boundaries of Frutiger’s comments on the basic signs and symbols.
Taking the experiments I thought were the most developed and interesting, I scanned them in order for them to be developed digitally and to be turned into developed outcomes. The black circle and square would make a very obscure sign or symbol to be used around Leeds city centre, the fact the square is mostly negative black space will make the audience question what it is for, immediately it would not be directly associated with anything. Trying these designs within other shapes for me, instantly takes away the idea of the signs being obscure, by having arrows it gives the signs and symbols a purpose, to direct. This would be beneficial if they were to be used practically and with a true intention, the designs in the arrows pointing left and right respond to Frutiger’s ideologies about arrows, as he says the ones pointing left and right will be given more attention by the public.
These are the designs placed upon Oti Aicher's grid.
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