Because this isn't really to do with any political parties, I am going to ensure that any colour used is not a representation of a party- so I won't have a red logo as it would seem biased.
The two main things I have taken from the brief and the video is:
- PM 1 to 1- put the people at the heart of our democracy
- The idea is not party-political. It is that the show would help “Democracy in the UK”.
They want it to be about Democracy
Democracy is a system of government where the citizens exercise power by voting. In a direct democracy, the citizens as a whole form a governing body and vote directly on each issue. In a representative democracy the citizens elect representatives from among themselves. These representatives meet to form a governing body, such as a legislature. In a constitutional democracy the powers of the majority are exercised within the framework of a representative democracy, but the constitution limits the majority and protects the minority, usually through the enjoyment by all of certain individual rights, e.g. freedom of speech, or freedom of association.
I think it may be useful to focus on typography and have something big and bold that stands out, again using no political party colours.
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