OUGD503: Animal Farm Target Audience Research

Adult fiction is usually aimed at ages 18-30. However, I was first introduced to this book when I was studying history in high school around the age of 13/14 so although this book was originally written for an older audience, the film especially has given it a wider reading.

With this in mind, I definitely think the cover design needs to incorporate what the judges will be looking for:

• have an imaginative concept and original interpretation of the brief
• be competently executed with strong use of typography
• appeal to a contemporary readership
• show a good understanding of the marketplace
• have a point of difference from the many other book covers it is competing against

The target audience should have a big influence of the cover design as you want something to stand out to the reader to encourage them to read it, the book has a strong political storyline so I would like to be able to portray this within the front cover and appeal to the target audience to encourage them to both learn and to enjoy the book itself.