OUGD503: Animal Farm Initial Ideas

Colours:
-Red
-Orange
-Black
-White
-Pink

Imagery:
-Pig
-Barn
-Soviet Union flag/symbol
-Russian flag
-Manor farm

Typography:
-Animal Farm
-Manor Farm
-'All animals are equal, but some animals are more equal than others'
-George Orwell
-Russian Revolution

Thumbnail Sketches:

OUGD503: Animal Farm Target Audience Research

Adult fiction is usually aimed at ages 18-30. However, I was first introduced to this book when I was studying history in high school around the age of 13/14 so although this book was originally written for an older audience, the film especially has given it a wider reading.

With this in mind, I definitely think the cover design needs to incorporate what the judges will be looking for:

• have an imaginative concept and original interpretation of the brief
• be competently executed with strong use of typography
• appeal to a contemporary readership
• show a good understanding of the marketplace
• have a point of difference from the many other book covers it is competing against

The target audience should have a big influence of the cover design as you want something to stand out to the reader to encourage them to read it, the book has a strong political storyline so I would like to be able to portray this within the front cover and appeal to the target audience to encourage them to both learn and to enjoy the book itself. 

OUGD503: Animal Farm simple analysis

Themes:

• Power- leadership and corruption
• Power- control over the intellectually inferior 
• Lies and deceit 
• Rules and order
• Foolishness and folly
• Dreams, hopes and plans
• Cunning and cleverness
• Violence
• Pride
• Religion
• Naive working class
• Corruption of socialist ideas in the Soviet Union

Symbols:

• Animal Farm/Manor Farm
• The barn
• The windmill 

Key Characters:

• Napoleon - The pig who emerges as the leader of Animal Farm after the Rebellion. Based on Joseph Stalin, Napoleon uses military force (his nine loyal attack dogs) to intimidate the other animals and consolidate his power. In his supreme craftiness, Napoleon proves more treacherous than his counterpart, Snowball.

• Snowball - The pig who challenges Napoleon for control of Animal Farm after the Rebellion. Based on Leon Trotsky, Snowball is intelligent, passionate, eloquent, and less subtle and devious than his counterpart, Napoleon. Snowball seems to win the loyalty of the other animals and cement his power.

• Boxer - The cart-horse whose incredible strength, dedication, and loyalty play a key role in the early prosperity of Animal Farm and the later completion of the windmill. Quick to help but rather slow-witted, Boxer shows much devotion to Animal Farm’s ideals but little ability to think about them independently. He naïvely trusts the pigs to make all his decisions for him. His two mottoes are “I will work harder” and “Napoleon is always right.”

• Squealer - The pig who spreads Napoleon’s propaganda among the other animals. Squealer justifies the pigs’ monopolisation of resources and spreads false statistics pointing to the farm’s success. Orwell uses Squealer to explore the ways in which those in power often use rhetoric and language to twist the truth and gain and maintain social and political control.

OUGD503: Penguin Book Design- Animal Farm

The Brief

‘In a hundred ways Animal Farm triggers our modern intelligence and persists in its relevance, and its seemingly simple yet subtle fable still belongs to us as we try to find our way through the changing political and moral labyrinths of twentieth-century history.’ - Malcolm Bradbury

We are looking for a cover design which will reflect the book’s status as one of the great modern political allegories of our time, as relevant today as it was when it was first published over 50 years ago.  It is rich with ideas, characters, allegory, political and moral philosophy – read it and decide for yourself how best to showcase the content of this remarkable novel through your cover design and bring it to a new generation of readers.

Your cover design needs to include all the cover copy supplied and be designed to the specified design template – B format, 198mm high x 129mm wide, spine width 8 mm, incorporating the Penguin branding and all additional elements such as the barcode. Please refer to the Submissions Details page for full details of the spec and how to submit your entry.

What the judges are looking for

We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the jacket need to work together as a cohesive whole, remember that the front cover must be effective on its own and be eye-catching within a crowded bookshop setting. It also needs to be able to work on screen for digital retailers such as Amazon.

The winning design will need to:

• have an imaginative concept and original interpretation of the brief
• be competently executed with strong use of typography
• appeal to a contemporary readership
• show a good understanding of the marketplace
• have a point of difference from the many other book covers it is competing against

Copyright must be cleared for all images used in your cover design and you must include a credit line on the back cover of your design for any third party images used. For example: ‘Cover photograph by Joe Bloggs’.

Cover copy of Animal Farm- what needs to be included on the front and back cover

EXISTING BOOK COVERS

Regarding the existing book covers, despite them being different in terms of their illustrations, they all have some similarities.
The biggest stand out similarity is the book covers colour, red seems to be very consistent, most likely used to resemble the storyline. The image of the pig is also used on each of the book covers, again this is reflective of the story itself and the characters within the story. 

OUGD505: Guide To Shopping Cruelty Free

Ingredients to look for in products to know if they are cruelty free:

Usually the product will/should have the logo on it but for whatever reason if not or the brand is owned by a company that tests on animals you should look out for.

What to look for on the packaging:

This method is useful when you have the product at hand in front of you.

WEBSITES:

This will be useful to include for when people want to do some background research before shopping for products.

Leaping Bunny

PETA Cruelty Free Search

Cruelty Free Kitty Brand List

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OUGD505: Packaging On Cruelty Free Products

These are some examples of how products show that they are cruelty free on packaging, again there is the repetition of the leaping bunny logo, therefore its going to be important to incorporate this onto my chosen product so people are made aware of what to look for. The logo is typically found on the back of the product or on the products box if it is packaged inside something. Apart from the Lush and Original Source product which have their own version on them but the bunny is the most common and most popular. I think because Lush's ethos is they don't test on animals, they have their own version of the logo that can be used for their campaigns.

OUGD505: Preparing For Commercial Print

Photos from the commercial print workshop, these show the print settings that the files/images should be printed at so that they can be prepared for screen prints. 

They show how to create half-tones for the images etc so this effect will be transferred onto the screen for printing

OUGD505: SB2 Writing The Brief

Learning Outcomes

The brief must address some of these learning outcomes and they need to be made clear within blog posts and the actual brief outcomes.


Create a campaign targeting consumers of cosmetics and beauty products that encourage them to shop cruelty free brands and make choices that have a positive effect on the environment. 

Deliverables:

- Design boards and blog posts for submission

- A poster series to put up in shops such as Boots, Superdrug, Sainsbury's, Tesco etc.

- These posters could be transferred digitally onto their websites or Facebook, Snapchat or Instagram adverts as they have become increasingly popular.

Products that should be addressed to educate how to shop them cruelty free:
- Make up
- Shower gel
- Bubble bath
- Skincare (moisturiser, cleanser, face masks etc)
- Shampoo & conditioner
- Washing detergent/fabric softener (unsure if will include)
- Household products (unsure if will include)

Linking my brief to the learning outcomes:

5A7- As I intend to put my final outcome design within shops for consumers to see, the outcome/product should have the appropriate media in relation to the target audience, the outcomes need to solve the problem outlined in the brief. My 'issue' is relating to animal testing, therefore I will encourage cruelty free shopping in order to encourage awareness and hope to solve the problem.

5A8- Understanding the limitations of the production and technology commercially, as I am designing something with intention to put up in shops, there may be limitations to what I can do of having something with such a high standard of print or something sustainable.

5B5- I think my research prior to starting the design production for this brief has been incredibly thorough, therefore its important to carry on with this and ensure they relate closely to the research, otherwise it could be argued my research has been pointless but also the brief has been split into two parts- research and production.

5C6- As I am writing my own brief, its important to include my intentions and aims for the project, again ensuring its linked closely to my research.

5C7- My next step after writing the brief will be to create mock-ups and experiment with different design ideas. Again this will be something that I can only comment on once the final outcome is produced.

5D5- In terms of time management and professionalism within this brief, I think this will be something that will be reflected upon in my design boards and final evaluation as I will only be able to comment on this accurately once the module is due for submission.

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OUGD503: Brief 1- Penguin Book Design

For the first small mini brief, I have chosen to respond to the Penguin Student Design Awards. Last year I responded to this brief for a whole module, however I do think this could be completed as a mini brief because I won't need to produce as many covers depending on my time constraints.

Book options:

Adult Fiction- Animal Farm, George Orwell
Adult non-fiction- A Brief History Of Time, Stephen Hawkins
Children's- Noughts and Crosses, Malorie Blackman

The competition brief deadline for this is the 6th March, earlier than the module deadline so I will complete this brief before the module deadline.

After looking at the three variations I have chosen to create a response to Animal Farm, out of the three books this is the one I have read most recently and have the most knowledge upon so this could give me the best chance/best outcome response.

OUGD503: Studio Brief 1 - Individual Practice

You will identify and respond to a range of competition/live briefs that reflect your emerging creative interests and professional ambitions within Graphic Design. 

You will need to select one main brief that will be rigorously developed over the duration of the module as well as a number of smaller/quicker briefs that will allow you to demonstrate your ability to develop effective responses within professionally realistic deadlines.

When selecting and responding to briefs you will need to consider the following: How do you balance what you want to do, design or produce with what the brief requires? Do the briefs offer enough breadth and scope for the development of a range of responses whilst at the same time allowing you to focus your practice? What are the realistic timescales for completing the brief? Are you working to these? Have you clearly identified what the problem is before you start? Where is the challenge in the brief and what will you get out of doing it? What do you need to present and how will you present it? Learning outcomes