OUGD503: Looking At The Brief

Points to consider:

• Creative use of tin
• Marriageability as a set of three luxury tins
• Innovative use of decorative and graphic elements
• Re-usability as a secondary pack
• Shelf impact
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To design and develop a new, exciting and eye-catching range of at least three tins for either teas or coffees.  Students will need to create a fictitious brand targeting the quality retail sector, including duty free areas at airports and the higher- end retailers such as, John Lewis, Selfridges and M&S. This new range is to be designed primarily for purchase as a luxury gift pack. Metal offers great potential for creative design solutions with not only embossing and debossing but the high quality of print finishes that can be achieved with colour, varnishes and bare metal.

Consider when designing your range (minimum 3 in range) marriageability as a set of three and that the labelling, graphics and overall presentation ensure they are a family of luxury products.
When developing your designs consider re-usability of the tins for a secondary use within the home.


To meet food standards, the contents (tea, coffee or infusions) would if going into production be sealed separately in foil bags and presented in the secondary pack.