Tuesday, 9 January 2018

OUGD505: Studio Brief 01 - Micro-Genres of Music

The task for this brief is to thoroughly research into a micro-genre of music of our choice. This genre will then become the main focus for the design and production of a piece of work that will be publicly exhibited.

'Design an object that celebrate (or critiques) an aspect of genre's specific characteristics: political, aesthetic, production methods, audience demographic, key intentions or its connection to place.
In what sense do these micro-genres help us understand some wider issues about the society that created them?'
CONSIDERATIONS:
  • Don't jump straight to photoshop/illustrator, think about other production methods (printing)
  • Use the methods relevant to research
  • The design/object must be ambitious and a response to your research 
  • Don't limit any ideas

Become an expert in your Micro-Genre.
Consider the current state of physical media and products within 21st century music industry and culture.
– Format (CD, Vinyl, mp3, streaming, etc)
– Packaging, Editions, Objects, etc.
– Digital vs Physical
– Distribution / the purchasing / ownership of music. 


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