OUGD505: Cruelty Free Brands

When it comes to knowing which brand is cruelty free, these are the logos that could be featured on the product or their packaging.

SUPERDRUG

Super drugs own brand range B are vegan and cruelty free.

THE BODY SHOP

The Body Shops most recent campaign is all about banning animal testing altogether, it encourages people to sign the petition ....

"We were the first global beauty brand to fight against animal testing in cosmetics. Over the last three decades, we’ve worked with our campaign partner Cruelty Free International and our collective efforts helped lead to a European Union ban in 2013. But that isn’t enough. 80% of countries still allow animal testing. Animals continue to be used in testing, and we want to end this practice everywhere and forever."

This campaign is still running now, you can still see these posters within their shops and its one of the first things you see upon opening their website, it's still encouraging people to sign their petition.

1989

The Body Shop started campaigning to end animal testing in cosmetics, the first global cosmetics company to do so.

1998

Following our sustained campaign, the UK government banned animal testing of cosmetic products and ingredients.

2003

Campaigning by The Body Shop and BUAV (British Union for the Abolition of Vivisection, now Cruelty Free International) contributed to a European Union ban on animal testing in cosmetic products.

2009

The European Union implements its ban on animal testing in cosmetic ingredients.

2013

We celebrate history. The sale and import of animal tested products and ingredients is banned, completing the EU ban. Our campaign with Cruelty Free International collects 1 million signatures, influencing significant progress across the world as South Korea, New Zealand and India now have a variety of bans in place. Australia is set to follow with a ban promised by July 2017 as is Taiwan in 2019. Cruelty Free International have trained scientists in Vietnam and are now discussing with Thailand and other governments the possibility of a ban across ASEAN.

"We were the first company to be certified with the Leaping Bunny logo, back in 1997. The Leaping Bunny certification is the only internationally-recognised scheme that enables consumers to easily identify and purchase cosmetic and toiletry products that have not been tested on animals. It is the only certification that requires each company to be open to an independent audit throughout the supply chain"

Map showing which countries do/don't test on animals

This map is useful when it comes to research because it could be something that I can incorporate into my design in order to show and educate people on who and where tests on animals.

LUSH

Lush may be the most commonly recognised for being cruelty free as they make it so clear they are against animal testing and try hard to create packaging that is recyclable, encouraging people to do so. 

This tote bag is so recognisable, Lush is incredibly popular among such a broad age range as they have bath products, skincare, haircare and cosmetics, without their name even being on this tote bag, I think 9/10 people will know this is Lush.

If you visit the Lush.com website, you will find an incredible amount of various policies they stand for, from ethical buying, fighting animal testing and giving to charity. 

"Fighting a life-long campaign against the use of animals in testing.

The strength of feeling against this unscientific and cruel practice has not diminished over the years, which means that it is safe to say that Fighting Animal Testing is not just a Lush position and policy, but is a lifetime goal and the core value of our company. Lush will continue to fight animal testing worldwide - to speak out against it, to join with animal campaign groups to publicise it, to lobby against it and to educate around the issues – until animal testing is a thing of the past. 

Our Fighting Animal Testing commitment means that Lush has a variety of positions and policies that both govern our own actions, to ensure that our business practices are free of animal testing, and reach out to the wider world to help eliminate the use of animals in testing worldwide."

Lush state that they work 'for' animals, they have a product buying policy, a fighting animal testing policy and a finished product testing policy. 

ANASTASIA BEVERLY HILLS

Anastasia Beverly Hills is most commonly known for its eyeshadow pallets and eyebrow products, its a worldwide beauty company that started in the USA. I think its important that these big cosmetics companies make it so much clearer that their products are cruelty free, I would usually assume they they wouldn't be because you don't seem to find many huge companies that don't test on animals.