Tuesday 19 March 2019

OUGD603: Brief 5- Photography Collaborative Brief

Initial Brief Plan


For this brief, I am going to be collaborating with a Level 6 photography student, designing their logo and business cards. This is the initial brief we put together, outlining what needs to be accomplished and what outcomes need to be created, alongside the deadlines for us both. Julia's deadline is sooner than my module deadline so I will be working towards hers.

Tuesday 5 March 2019

OUGD603: Brief 3- Posters Used On Social Media / Around University

FACEBOOK




INSTAGRAM




Around University





This collaboration I think was incredibly successful because Chris went on to be elected for Vice President of Leeds Trinity University and had nothing but praise for the posters that were created. 

I did receive a small commission for this and I calculated it by the time I spent creating the posters, I am also going to keep in contact with Chris as he has asked if I would be willing to design more posters in the future for the university and during his time as Vice President. This would include promotional material for sports and social events, their students union, graduation ball and sports awards.

OUGD603: Brief 3- Final Poster Designs




This was a relaxed brief and most of the communication was done over the phone as I didn't feel an immense pressure from Chris with this brief. I only had a couple of days to complete it but all of the information needed to include within them was sent over imminently and I was able to being work on the posters straight away.

OUGD603: Brief 3- Chosen Poster Background

Different Colour Options






OUGD603: Brief 3- Poster Background Options




These are the different poster background options I showed to Chris, I designed them with the idea in mind of keeping them very loud and bold. I thought they should have a strong image and colour to them because they needed to stand out amongst Leeds Trinity university and make the students stop and read the posters because they stood out.


OUGD603: Brief 3- Poster Design Conversation

After discussing with Chris what information needs to be included on the poster, I really wanted to understand what style he wanted for the poster and were there any design styles that were standing out to him. We did initially have a conversation like this but I wanted to ask again to see if anything had changed and if he had found any other design inspirations since this first convention.

Typography: 
-Inspired by the 60's style, reflects his personality/music/fashion etc.
-Bold typography so it catches peoples eye

Colours:
-Undecided on colours- wants them again to be bright and bold
-Mostly left the colour decisions up to me as he didn't really know what will be best

Design:
-Again said this could be up to myself
-Wants it to reflect him- bold and colourful/ approachable/friendly/helpful (reflect his personality)
-Interested in having illustrations/doodles on the poster to break up the text

Chris also sent me over some of last years posters to give me an idea, they were all very heavily typography based and formal but this made them look quite boring, therefore he is keen on having his stand out.

Saturday 2 March 2019

OUGD603: Brief 3- Penguin Book Cover- Wonder

As I have done this brief 3 years in a row now, another part of the research I found really helpful was looking into the story synopsis (even though I have seen the film) and gather any key points that I think may be useful. I also think its useful to research into the themes and symbols of the book because these could then possibly be translated onto the cover design.

About the story
Wonder, a story about a ten-year-old boy who lives in Manhattan and who has a rare physical deformity, was published in February of 2012 and was author R.J. Palacio's first novel.
Palacio was inspired to write Wonder after taking her son to buy ice cream one day and witnessing him cry when a girl with facial birth defects sat next to him. She tried to move her son away so as not to upset the girl and her family, but an ice cream spill occurred and the situation only got worse. Later, while listening to Natalie Merchant's song "Wonder," Palacio reflected on the situation and began writing the novel, hoping that a tense scene from her own life could turn into a valuable lesson.
The novel is told from the points of view of multiple characters: primarily the deformed Auggie himself, but also his sister, his friends, and his supposed enemies. Such an array of perspectives allows readers to understand how Auggie's entire community struggles to learn compassion and empathy. While interacting with someone who looks different from them on the outside, these other characters discover that Auggie has so much to offer on the inside.
Themes

Kindness

Kindness features prominently in this novel, as many of Auggie's struggles in life are linked to the unkind responses of others. At the end of the novel, Mr. Tushman makes an important graduation speech about the importance of being kind to all people, regardless of background, circumstances, or appearance. Indeed, by the final chapters, both Auggie and his fellow students have learned important lessons about how essential kindness truly is.

Tolerance of Differences


Middle school is often a cutthroat place, and kids who are different in any clear way will stand out from the crowd and face bullying as a result of their differences. Auggie's differences are evident the minute he steps foot in school; however, the other kids must try to get used to the way he looks and accept him for who he is. The more the other kids spend time around Auggie, the more they realize that his outward appearance does not make him any different from them on the inside. Auggie's presence at Beecher Prep helps everyone in the school become more tolerant and more accepting.

Family


Auggie's family is crucial to his growth and maturity over the course of the novel. The other Pullmans are a constant source of support, encouragement, and love, no matter how rough it gets of Auggie as he tries to fit in beyond his family unit. Family is also important because other characters do not have the luxury of a close family like Auggie's: both Justin and Miranda comment that the Pullmans' family dynamic is so special because they themselves come from split-parent families. While the universe has been unkind to Auggie in many ways, in perhaps the most important way it has blessed him with a loving, supportive family that can help him get through almost anything.

Courage


Auggie shows great courage in surmounting all of the obstacles that he faces in his life. He pushes on despite the kids who mock him, torment him, and bully him, revealing true strength of character. It takes a tough person to be as courageous as Auggie is, and while it seems unfair for a child so young to have to face so many challenges, his bravery in the face of all of it sets an example for readers both old and young.

Friendship


It only takes one person to help someone who was once lonely feel much more confident and secure, and the friends that Auggie makes in the course of the novel play a huge role in helping him to get through his first year at school. Summer is a true friend to Auggie right from the very beginning: she is there for him during his toughest time. While Jack screws up and says things he does not mean, he eventually realizes the error of his ways and apologizes, seeing at last how important Auggie's friendship is to him. True friends make it so much easier to face and overcome any challenge in life.

Outside vs. Inside


The novel explores a complicated theme when it addresses the differences between the way someone looks on the outside and who the same person is on the inside. Auggie does not want to be defined by the way he looks, and hopes that people can see through his unexpected appearance. He has multiple conversations with both Summer and his mother about heaven, particularly about whether or not people keep their faces after they die. He likes to think that sometime, in another life, he might be known for something more than his unusual face.

Popularity


Popularity is an important theme in this novel: multiple characters struggle with the choice between doing what will make them popular and doing what they know is right. Jack tries initially to fit in with Julian because he wants to be popular, but eventually realizes that being a friend to Auggie is more important. Miranda tells lies at camp to be popular, but loses her best friend as a result of this dishonesty and comes to see that being friends with Via is what really matters to her. Popularity is a huge concern for middle school and high school students. Wonder explores their constant desire to want to fit in, no matter the cost.

Symbols

The Astronaut Helmet


The astronaut helmet given to Auggie by Miranda when he was much younger is a symbol of Auggie's own insecurity about the way he looks. In order to be normal, Auggie felt that he had to hide his true self. As he gets older, though, he becomes more comfortable with his appearance and learns to deal with the responses of others to his condition. After he loses the helmet, he realizes he can get by without it. His eventual positive response to Dad's final revelation, that the helmet was thrown out, confirms that Auggie has lost this old insecurity.

Star Wars


Auggie's various Star Wars toys, games, and merchandise are symbolic of his childhood. As he grows up over the novel, he attempts to shed this old persona and become someone new and more mature. Star Wars will always be important to him, but part of growing up is seeking out new interests and learning to leave some things behind in the past.

The Universe


Certain sections of this novel contain motifs that call attention to the universe. Via begins her section with a description of the universe that is her family, and the way their universe revolves around Auggie. Justin continues this motif in his section, as he acknowledges how the universe has been unkind to Auggie in many ways, but has also blessed Auggie by giving him a loving family. The idea of the universe is important because it emphasises that there is always something out there bigger than any single person, something guiding the way the world works.

Daisy


Daisy the dog is an important symbol of the Pullman family's love and loyalty. Daisy ties the Pullmans together in a way that nothing else can, helping them to move past their fights and arguments. She is also a symbol of unconditional love; no matter what Auggie looks like, she loves him no matter what. When Daisy dies, the Pullmans have to learn to come together without their beloved dog; however, the new puppy, Bear, is a symbol of the hope they have for the future.

Graduation


In any coming-of-age novel, a graduation ceremony is an important milestone that symbolises the growth that a character has exhibited over the course of the narrative. Auggie has grown up so much during his first year at Beecher Prep, and the award he receives at graduation is representative of his kindness and courage in the face of adversity.

OUGD603: Brief 3- Penguin Book Cover- Existing Covers/Imagery

These covers were designed by artist Tad Carpenter, I think they're really simple for a children's cover and not something I would personally design but I think they convey the story really well and succinctly. There's a strong use of typography among these images which is something that is mentioned on the brief/ what the judges are looking for. On the back cover there is no imagery at all, its all text which I personally find quite boring on a book cover especially as there is only a few colours throughout the front and back cover- I would have expected something a bit more exciting as it is a children's book.






Below are some other examples I found of the book cover, again they all kind of follow a similar theme/look, besides the last book cover which I do not think is the right kind of style for a children's cover as they often don't use photographic imagery. Researching the existing covers is useful because I am able to steer away and not risk my cover to look similar to any of these and come up with an entirely new concept.






OUGD603: Brief 3- Penguin Student Design Award, Chosen Brief

Children's Cover Award

Wonder by R.J. Palacio

My name is August.
I won’t describe what I look like.
Whatever you’re thinking, it’s probably worse.
Moving, uplifting and hopeful, Wonder was first published in 2012 to critical acclaim and quickly established itself as a must-read for children (and adults!)
With the nature of friendship, tenacity, fear and, most importantly, kindness at its heart Wonder explores fundamental truths about how people behave and how they should behave. 

The design for the original front cover was from designer and illustrator Tad Carpenter.

The Brief

You are invited to design a cover look for Wonder to bring this original and unforgettable book to new readers. The design should ensure that this important book remains a must-read for every child.
Your cover design needs to include all the cover copy supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine width 19.5mm), incorporating the PUFFIN branding and all additional elements such as the barcode. Please refer to the Submissions Details page for full details of the spec and how to submit your entry.
Copyright must be cleared for all images used in your cover design and you must include a credit line on the back cover of your design for any third party images used. For example: ‘Cover photograph by Joe Bloggs’.

What the judges are looking for

We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. The cover should encourage children to pick the book up and buy it for themselves and should also engage adults to want to buy it for them.
While all elements of the cover (front, back and spine) need to work together, remember that the front cover has to be able to work on its own, and to be eye-catching within a crowded bookshop setting as well as on screen at a reduced size for digital retailers.
The winning design will need to:
  • have an imaginative concept
  • be an original interpretation of the brief
  • be competently executed with strong use of typography
  • appeal to the broadest possible audience for the book
  • show a good understanding of the marketplace
  • have a point of difference from other books that it will be competing
    against in the market
  • be able to sit on the shelves of a supermarket or ebook store as easily as it sits on those of more traditional bookshops 

OUGD603: Brief 3- Penguin Student Design Award 2019

Competition deadline: 5 March 2019 at 2:00pm


Adult Fiction Cover Award- Norwegian Wood by Haruki Murakami


Adult Non-Fiction Cover Award- The Establishment by Owen Jones


Children's Cover Award- Wonder by R.J. Palacio






The Penguin Random House Student Design Award is an opportunity for students interested in pursuing a career in design to experience real cover design briefs first-hand.
The competition is open to anyone studying on a Further Education or Higher Education course (part time or full time) in any subject and at any level at the time of the deadline for entries (5 March 2019 at 2:00pm). Entrants must be aged 18 or over by 1 July 2019.  The competition is not open to graphic design professionals. Entrants must be available to take up the 4-week work placement if they win the first prize.