STUDIO BRIEF 02- STUDY TASK 4

OBJECT RESEARCH

The object I have chosen is vinyl and these are the responses to the tasks we were set.

Responses in a word document

Drawing to music in Illustrator 

Chosen song: 'Girl put your records on' Corrine Baily Raye

Concrete poetry inspired

Object featured in a film

(chosen because it is quite an unusual film you would see a vinyl and record player being used)

LILO AND STITCH RECORD PLAYER SCENE

 Counterfactuals

Vinyls made out of rubber, leopard fur and gold- they would not work or play because of the materials used.

Photographs of object

STUDIO BRIEF 01- MAP

FINAL MAP DESIGN

This is my final design for my map, I have decided to name the map adventure because that is what I aim for it to bring to people. The lines forming the directions around Leeds have been left quite cryptic and unjoined, this is due to the nature of what the map is showing, I want people do have fun with the map and for it to become adventurous to find places and how they are being directed is quite abstract, it allows people to have fun with it. However, if this was to be created for real purposes then the super graphics and pictograms would help with directing people around Leeds. I have included a code at the bottom to show which place is which on the map, again not using any text as that leaves a mysterious element to my map design.

STUDIO BRIEF 01- WAYFINDING MOCKUPS

MOCKUPS/SUPERGRAPHICS 

Bus Station

Art Gallery

Museum

Train Station

These are my mock-ups/supergraphics of what my pictogram directions would look like when placed in real life alongside the locations of my map.

STUDIO BRIEF 01- WAYFINDING

PRIMARY IMAGES

These are initial primary images I have taken for research into each of the destinations on my map, I intend to use these images within my work to form supergraphic designs of the way finding directions I have already created. These are just a selection of images I have taken for my designs to show on my blog, but when taking the images I considered various angles and directions in order to show various ways in which these places can be viewed.

STUDIO BRIEF 01- WAYFINDING

EXPERIMENTS WITH MAP DIRECTIONS

As I have chosen the  museum, art gallery, train and bus station I have tried to incorporate elements of each into the map directions I intend my map to have. The map will have the routes all connecting so whoever is looking at the map will have the chance to visit each or some of the destinations on it. The ideas behind each of these designs are almost self explanatory, the train tracks will be the train station and the red arrows and lines will be the coach station. I have chosen the colours carefully for the art gallery and museum, selecting the colours from the logos of both- the lines represent stairs as each have stairs leading into the building.

STUDIO BRIEF 01

“Most sign systems have the appearance of an objective, functional, almost scientific construction. However, under the surface one can find many subjective motives. Take for example the work of Paul Mijksenaar, designer of many iconic sign systems. In a text on his website, Mijksenaar writes about multilingual signs. After explaining why English should be the dominant language in all international airports, he continues by writing that airports in English-speaking countries should only use English and never a second language, because such usage of a second language would “patronize the traveller who doesn’t speak English, and who will never learn English if things are made too easy for him/her”. Here Mijksenaar shows his subjectivity: his view on multilingual signs is based on a personal viewpoint (the ideas that everybody should learn English), and not on the functionality of the sign system (the idea that everything should be “as easy as possible”). TASK:  A quantity of visual investigation/research Developmental work in sketchbooks / blog posts Vector typographic, pictogram and signage print(s) of your navigational system Produced at least one sign/supergraphic/etc. at actual size and document it within the appropriate context in Leeds Mock-ups (in Photoshop/Premiere/etc.) of the entire system in context Minimum of 6 design boards, presenting and discussing the following:  Brief Interpretation/Research Initial design ideas Design development Final design/Production Evaluation IDEA/RATIONALE: My initial idea for this project was to look at the idea of escape and adventure, therefore I firstly thought of the train and bus station to encourage people to escape out of Leeds but I also thought about encouraging people to learn and discover what is already in the city. Therefore, I am going to focus on internal and external escape within Leeds city centre and I have chosen to use the train and bus station, museum and art gallery.

STUDY TASK- 02 SUPERGRAPHICS WAYFINDING

WAYFINDING SYMBOLS IMPORTED ONTO PHOTOS

STUDY TASK 02- DIGITAL MANIPULATION

ABSTRACT WAYFINDING

Various designs manipulated on Illustrator from the hand-created designs based on my 3 words, by adding colour I think these would make really interesting and eye-catching wayfinding symbols. 

PENGUIN BOOK COVERS

DESIGNS INSPIRED BY MARBER'S GRID

I chose to stay with the crime classic Penguin books to design the front covers for as I had never explored this book genre before and thought I could look at it from an interesting perspective. As the original crime book covers were designed a while ago, I thought it would be interesting to re-design them digitally, the fact I had never heard of these books before was an usual approach but interesting to create covers for something which I do not know the story for, so I would just have to interpret the title in various ways. Although my covers may not relate directly to the story, the abstract designs create an aesthetically pleasing set of penguin covers, all designed digitally.

Design Principles- MARBER GRID

ROMEK MARBER'S GRID

In 1961, a Polish graphic designer by the name of Romek Marber, conceived a grid layout for Penguin book covers that became one of the most praised and recognised layouts of all time. Prior to the design and implementation of the now revered grid layout, Penguin tended to favour simple typographic covers for their publications.Abraim Games, the consultant art director from 1956 to 1958, had tried to convince Penguin bosses to introduce pictorial designs before, but his proposals were refused.In 1961, after being impressed by some of Marber’s designs for The Economist, the then Penguin art director Germano Facetti commissioned him to produce covers for Simeon Potter’s books ‘Language in the Modern World’ and ‘Our Language.’ Marber intricately analysed what was needed from the layout and designed his grid based on his observations. He was careful to consider that the mystery and crime series style had remained practically unchanged since Edward Young’s typographic designs were first adopted 25 years prior. As the crime series was one of Penguin’s most popular and recognisable series, he decided to keep the familiar green hue of the covers, but chose a ‘fresher’ shade.By collating the typographic information and the colophon together within the top third of the page, he allowed for over two thirds of the cover to be used by the illustration, effectively giving the cover artwork the space needed to capture a browser’s attention and sell the book. Facetti was so inspired by Marber’s design that he also used it for Penguin’s fiction range, and would later apply it again, practically unchanged, to the blue Pelican books. Eventually Marber’s layout became the standard layout for the entire range of Penguin paperbacks.

SIMPLE TIMELINE OF MARBER'S LIFE

This timeline needs to feature on each of my penguin book cover designs, it can be featured on either the front or back cover.