Studio Brief 03 - Collaborative Practice - Exhibition Branding

Collaborative Practice
Grade each other for contribution

Working as part of a creative team and put together a pitch for a concept/ branding/ identity/ promotional material- exhibition will be held at Leeds Central Library

CREATE AN ENGAGING IDENTITY + PROMOTIONAL CAMPAIGN:
-what's unique
-target audience
-how will you engage
-exhibition title
-theme and concept
-location and times
-social media, links and hashtags
-content, exhibitions
-contact details
-format
-signage, wayfinding
-open night invites

RESTRICTIONS:
-costings of any materials needed
-production, if our group was to be chosen

DELIVERABLES:
-15 min presentation
-mock/ups, digital print
-evidence and documentation (blogs)
-peer and self evaluation
-group contract
-design boards

NEEDS TO HAVE:
-relevant, consistent and cohesive identity
-underpinning theme and concept
-consideration of context
-adaptable for all collaterals
-consideration of production and materials

ROLES:
-identity
-invites
-exhibition/exhibition signage
-social media
-curation/exhibition design