OUGD504- Research into existing guide books

Guidebooks from last years brief

While looking last years guidebooks, I came across this one which is also based on the Northern Quarter, it was really useful and interesting to look at how someone else had interpreted a guidebook on the NQ and what places/photographs they had included.

This particular book was focused more on the bars and nightlife side of the NQ which it is most commonly known for. I liked the way this book was put together and how it was bound together by hand, it gave it a much more personal feel, this guidebook will be the complete opposite to mine as they have used a very dark colour scheme, the photographs inside also seem to be very dark and dull whereas I intend for mine to be a lot more colourful and vibrant.

OUGD504 - Summer Brief

BREAKDOWN OF THE BRIEF

Task: 

Part 1 of this brief is to explore and apply individual approaches to the use of primary and secondary research methods. This then leads to a deeper understanding of the content of the brief and the audience.

The first step of this brief is to identify an area of personal interest and to then begin gathering primary and secondary research which communicates the context and key information associated with my chosen subject. The brief says I am required to observe, interpret, discover and record; facts, information and images.

Part 2 of this brief is to be done after the contextual research is completed. I need to identify the target audience associated with the subject and to fully understand their associated visual literacy.

MANDATORY REQUIREMENTS:

-Identification and articulation of specific subject in which to gather research to be formatted as a guide book
-A body of visual and factual research
-High quality/ print ready images
-Fully referenced research
-Identification of associated target audiences